I've built two startups. Both started with the same question: how do we make this space safer for the person inside it?
The first was a profitable AI-driven renovation and maintenance company in Los Angeles. Every project started with who lives here and what could fail them. The second is coley — thirteen development phases, no technical co-founder, no venture capital. Same question. Different material.
Same operator. Same rigor.
The gap just got bigger.
The discipline of phased builds. The obsession with who's actually going to use this. The understanding that safety isn't a feature — it's architecture. And the pattern recognition that spots the thing everyone else is walking past.
What I kept walking past was the quiet. The people who were physically safe but socially invisible. 17.3 million Americans over 65 live alone. That's not a renovation problem. That's a product problem. And nobody was building the right product.